Used properly, blogging is a marketing tool that can bring a host of benefits to your business. In fact, if you have an online store without a blog, adding one might be one of the best additions you make to your business this year.
So what exactly are the benefits of blogging on your eStore?
1. Blogging builds brand awareness.
As a small business, it is important to have a solid web presence to avoid getting lost in the mix amongst similar businesses. What is the best way to do this and stand out? Blog consistently. Not only will consistent blogging put your business on the map, but you can also establish yourself as an authority on the subjects that matter to your audience. This means they will be more likely to come to you later when they are looking for more information or products that pertain to that particular subject.
2. Blogging drives traffic to your online store.
Your audience is out there searching the web for content that will interest them. With proper SEO implementation, new customers will be able to find you while in search of that content. The more interesting and high-value content you provide, the longer they’ll stay on your site and the more likely they are to purchase and visit your store again down the road. A recent survey showed that as many as 80% of companies that made blogging a part of their marketing strategy acquired new customers this way.
3. Blogging helps you communicate with your audience.
A blog is an excellent avenue to engage and communicate with potential customers. Fill your blog with content that is relevant and useful, and your audience will engage all on their own by posting comments and questions in the comment section. You can also take your blog posts and share them on social media where you can engage with your followers.
4. Blogging is relatively inexpensive.
Bogging is an inexpensive way to bring in traffic to your website. As long as you post content relevant to your audience, answers to their questions, or solutions to their problems, chances are the traffic you get will mostly be comprised of folks that are interested in what your business has to offer. Even if you hire copywriters, blogging for business is an inexpensive way to bring in new customers and drive traffic to your online store.
5. Blogging boosts SEO.
Search engines like new content, but there’s a limit to how many times you can update the pages in your online store. Adding a blog to your online store will boost SEO and keep your search engine ranking high, simply by giving you the opportunity to regularly post new content that search engines can index.
6. Blogging broadens your marketing efforts.
Blog posts get shared around social media like wildfire. When you write good, relevant content and post it to your blog, people will share it with their friends, reaching leads outside your normal marketing avenues.
7. Blogging gives long term results.
New blog posts get you higher up in the search engine rankings, but older blog posts drive traffic too. In fact, the majority of your leads will probably come from older blog posts. These posts are often picked up and shared around social media, long after they were originally posted, giving you new leads without any additional effort.
So why is blogging such a powerful tool? It’s simple really. Most people love to read about news relevant to the topics they care about. They love learning how to do things, or simply learn more about their interests. In short, people love to read blogs.
You can’t ignore the benefits of blogging when it comes to your online store. So, if you don’t already have a blog, consider adding one!