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30 Holidays & Occasions Perfect for Running a Sale

Holidays and other special occasions are the perfect time for running a sale or discount. Not only is a sale a wonderful way to reach new customers, but it’s also a great way to get rid of hard-to-sell items, or products that may not be generating a lot of interest.

Customers tend to pay more attention when they feel an urgency to make a purchase. That’s why running a weekend discount or a one-day flash sale does so well. Making a big deal about a one day 35% off sale can make a big difference in convincing the customer to hit that “Buy Now” button.

To make it easy for you, we’ve made a list of Holidays throughout 2020. Add them to your calendar and plan your next big sale around a few of them. You can also use them for fun social media posts!

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30+ Holidays Perfect for Running a Sale



January 1st: New Year’s Day

January 8th: Winter Sales (European countries)

January 20th: Blue Monday

January 21st: MLK Day

January 25th: Chinese New Year

January 28th: Data Protection Day



February 2nd: Super Bowl

February 2nd: Groundhog Day

February 14th: Valentine’s Day

February 18th: President’s Day

February 25th: Mardi Gras



March 3rd: World Wildlife Day
March 8th: Daylight Savings
March 8th: International Women’s Day
March 13th: Friday the 13th
March 14th: National Pi Day
March 17th: St. Patrick’s Day
March 19th: First Day of Spring
March 22nd: Mother’s Day (UK)



April 1st: April Fools Day
April 3rd: National Walk to Work Day
April 7th: World Health Day
April 10th: Good Friday
April 10th: National Siblings Day
April 12th: Easter Sunday
April 13th: Easter Monday
April 22nd: Earth Day
April 22nd: Administrative Professional’s Day
April 23rd: Start of Ramadan


May 1st: May Day
May 4th: Star Wars Day
May 5th: Cinco de Mayo
May 5th: National Teacher’s Day
May 6th: National Nurses Day
May 10th: Mother’s Day
May 18th: Victoria Day (Canada)
May 25th: Memorial Day



June 5th: National Doughnut Day
June 6th: D Day
June 8th: World Ocean Day
June 12th: Euro 2020 Starts
June 14th: Flag Day
June 20th: Summer Solstice
June 21st: Father’s Day
June 21st: World Music Day
June 27th: Tour de France
June 27th: Sun Glasses Day



July 1st: Canada Day

July 4th: US Independence

July 14: Bastille Day – French National Holiday

July 17th: Emoji Day

July 24th: Olympics Opening Ceremony



August 7th: International Beer Day

August 9th: Olympics Closing Ceremony

August 19th: World Photography Day



September 1st: Back to School

September 7th: Labor Day (US)

September 19th: Oktoberfest

September 21st: International Day of Peace



October 12th: Columbus Day

October 14th: Canadian Thanksgiving

October 20th: World Mental Health Day

October 31st: Halloween



November 3rd: Daylight Savings

November 11th: Veteran’s Day

November 14th: Diwali

November 26th: Thanksgiving

November 27th: Black Friday

November 28th: Small Business Saturday

November 30th: Cyber Monday



December 10th: Hannukah

December 24th: Christmas Eve

December 25th: Christmas Day

December 26th: Boxing Day (UK)

December 31st: New Year’s Eve


These are all great holidays to run a special sale or discount. People tend to spend more money during the holidays, as well as feel more festive. Remember to add all these on your Marketing Calendar and schedule a few of your sales during that time!

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  • AffiliateLabz
    Posted February 15, 2020 at 9:08 pm

    Great content! Super high-quality! Keep it up! :)

    • Post Author
      Posted February 16, 2020 at 12:09 am

      Appreciate the positive feedback. Happy selling!

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