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Klaviyo is hiring a Senior Product Marketing Manager for Personalization, its set of predictive and AI features that help brands use their own customer data to tailor messages, offers and content across channels. The role is the dedicated product marketing partner to the Personalization product team and works closely with sales, customer success, enablement and marketing groups. The posting notes up to 10% travel.
- Define the value proposition, messaging and positioning for Personalization, which includes tools such as Predicted CLV, RFM analysis, Next Best Product and personalized send time.
- Plan and lead launches for new features and packaging, and work with Product on how Personalization is packaged and priced next to the core platform.
- Bring customer research, beta feedback and win and loss data back to Product to help set roadmap priorities.
- Produce sales material such as decks, ROI calculators, demos and training, along with customer stories and benchmarks, and serve as the subject expert for sales and partners.
- Set success metrics for launches and programs, report on results and adjust plans based on what the data shows.
- Candidates need at least five years of B2B SaaS product marketing with a record of successful launches, plus experience marketing data, analytics or AI products. A background in marketing technology or ecommerce is a significant plus.
Location: Boston, MA, United States (the same role is also posted for San Francisco, CA)
Salary: $116,000 to $174,000 USD base salary, the range across all US locations, with bonus and equity eligibility
How to apply: Apply on the Klaviyo careers site
To apply for this job please visit www.klaviyo.com.