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The HubSpot Customer Insights team is looking for a market researcher to join our quickly growing organization. In this role, you will report into Product Marketing, and work with a Customer Insights team comprised of market researchers and competitive and customer data analysts. You will lead the charge in designing and executing research projects that generate actionable insights to inform business decisions for our Marketing, AI, and Content Management product portfolio. This means you will build a deep understanding of market trends, customer needs, and user behaviors while producing high-quality research that drives strategic decisions. Further, the role entails deep collaboration with key internal stakeholders, working cross-functionally with product, product marketing, UX research, customer experience, strategy, and leadership teams.
Key Responsibilities include:
- Design and execute comprehensive market research projects from inception to delivery, including survey design, programming, and fielding
- Conduct statistical analysis and uncover meaningful insights and trends from survey results
- Create and maintain research documentation, including project plans, timelines, and research calendars
- Develop clear and impactful reports and presentations that translate complex data into actionable recommendations
- Monitor industry trends and conduct meta-analysis across multiple research projects to identify macro market opportunities
- Collaborate with cross-functional teams to translate business questions into effective research plans
- Manage external research vendors and panel providers to ensure high-quality data collection
- Continuously improve research methodologies and processes, leveraging AI and emerging research techniques
- Perform desk research and synthesize insights from multiple sources including UXR and CXM teams
Pay & Benefits
The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.
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To apply for this job please visit www.hubspot.com.