Senior Brand Marketing Manager, Brand Management

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In this role, you’ll:

• Bridge Brand and Performance: Make strategic recommendations that drive greater alignment between upper-funnel brand campaigns and conversion-focused marketing to ensure a seamless customer journey. This includes activities like:
  • Identifying opportunities to connect direct response advertising with brand awareness campaigns
  • Developing sequencing strategies for a cohesive customer journey from awareness to conversion
  • Ensuring consistent messaging and visual identity across all funnel stages
• Drive Performance Creative Strategy: Develop strategy and provide creative direction for mid-funnel and direct response advertising that increases consideration and conversions (demos, signups, leads). This includes activities like:
  • Creating strategic briefs for larger, more complex direct response assets
  • Serving as liaison between creative and DR teams to ensure creative is balancing brand standards with performance goals
  • Reviewing AI-generated creative before launch, and developing and maintaining brand guidelines serving as resources for AI tools
  • Recommending optimizations to improve conversion metrics while maintaining brand consistency
• Lead Brand Governance: Develop and implement brand governance processes to ensure consistent brand application across ATL touchpoints. This includes activities like:
  • Managing trademark requests and co-brand applications with Legal and Procurement, and overseeing the application of brand guidelines
  • Reviewing ad-hoc paid assets from cross-functional teams promoting content, events, and more
  • Developing centralized workflows for all assets that need brand review, creating streamlined processes for creative review
• Enable and Consult Across Teams: Develop guidelines, training, and resources to help marketing teams create assets that align with brand standards. This includes activities like:
  • Implementing an annual brand learning agenda with engaging materials and workshops
  • Gathering feedback to measure employee understanding of brand guidelines and address knowledge gaps
  • Helping social teams translate paid campaigns into organic channels and vice versa
  • Onboarding creator partners on brand alignment and review for brand safety
  • Supporting regional teams with localized brand toolkits for field marketing events
  • Providing expert guidance to teams requiring regular brand support

We are looking for people who:

• Have 7+ years of experience as an individual contributor in brand management
• Have experience developing campaign strategy and creative that increases consideration and conversions
• Have a deep understanding of performance marketing metrics and how videos and images can better influence conversion
• Have experience creating brand guidelines and governance processes, including trainings, briefing partners, and reviewing work to ensure brand consistency
• Excel at cross-functional collaborationConsistently deliver results
• Have experience working with external vendors and agency partners
• Have strong project management skills and can effectively prioritize multiple initiatives
• Are naturally curious with excellent communication skills and can articulate complex ideas clearly
• Can provide constructive creative feedback that is clear, empowering, and empathetic
• Can fly high and low — with an ability to think strategically but execute tactically when needed

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