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Description
In this role, you’ll drive foundational marketing content development —that is informed by business objectives, customer use cases, and product functionality — from narrative strategy through channel execution. You’ll be a trusted subject matter expert on our advertising solutions, audience needs, business challenges and opportunities, and content development and activation framework. This role collaborates across extended marketing, sales, product, insights, revenue strategy, and legal teams to seek ongoing feedback to strengthen program messaging and customer communications. The day-to-day responsibilities may include: developing project briefs, writing short- and long-form content for commercial programs, seeking and providing constructive and actionable feedback, and ensuring accuracy, clarity, and consistency across final deliverables from extended marketing teams. The narratives the Sales Content Marketer creates may come to life as content for closed-door presentations, leave behinds, best practices guides, live events, and more.
Minimum Qualifications
- Minimum 10 years direct experience developing B2B marketing content for sales enablement.
- Creative and analytical problem solver, with demonstrated experience translating business opportunities into effective content strategies.
- Extraordinary written and verbal communication — with ability to adapt for different audiences and persuasively convey key messages.
- Skilled at building relationships and leading through influence, discussing and debating ideas in a collaborative way, developing an informed point of view, and driving focus across a geographically distributed team.
- Self-starter who excels at navigating through ambiguity to connect the dots and move initiatives forward — from strategy and concept to production and delivery to measurement and optimization.
- Strong attention to detail and effective project management skills to stay up-to-date with the latest plan of record, keep marketing and business partners in the know, and provide ongoing inputs to help other program marketing leads refine plans.
- Possess unquestionable personal code of ethics and integrity.
Preferred Qualifications
- Previous experience supporting sales teams on digital platforms, including content publishers and CTV.
- Knowledge of digital marketing ad products, especially search, display, and video, and how best to position them to brands across categories.
Pay & Benefits
To apply for this job please visit jobs.apple.com.