About the role
Join Shopify’s Growth team where diverse backgrounds and skill sets converge to drive significant business growth. We value creativity, collaboration, and strong, capable teams. This role focuses on managing Shopify’s paid global advertising to unlock scalable campaigns that maximize long-term profit by acquiring new merchants. We are seeking a Marketing Manager to accelerate the performance of our growth channels through experimentation and optimization. This individual contributor role does not include direct people management responsibilities.
Responsibilities
- Perform quantitative analysis to build hypotheses and drive optimization roadmaps.
- Manage experimentation across growth channels to drive optimization at scale.
- Oversee and execute day-to-day operations, including launching tests, reporting, analyzing, and optimizing paid campaigns.
- Drive new, high-value merchants to the Shopify platform within our efficiency targets globally.
- Collaborate with data science teams on signal integrations and incrementality studies.
- Use marketing tech and automation to scale our programs.
Qualifications
- Experience managing direct response and/or customer acquisition campaigns within marketing media platforms, particularly on social media, display and video channels.
- Experience taking a channel from 0 to 1, turning them into high-performing efficient programs.
- Ability to analyze raw data and develop actionable insights related to marketing activity.
- Understanding of basic statistics and mathematical modeling concepts such as statistical significance, standard deviations, hypothesis testing, and regression analysis.
- Experience building an experiment roadmap and leading execution to drive measured outcomes.
- Proven experience in building full-funnel programs that meet efficiency targets, including measurement strategy, creative strategy, and tactic-level strategy for all parts of the funnel.
- Data visualization skills and the ability to translate complex data concepts into actionable insights.
- Proficiency with analytics tools such as Excel, Google Sheets, Mode, Tableau, and Google Analytics.
- Preferred Experience with SQL, with a high-level understanding of databases and how to query them.
About Shopify
Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries.
This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.
About you
Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.
Before you apply, consider if you can:
- Care deeply about what you do and about making commerce better for everyone
- Excel by seeking professional and personal hypergrowth
- Keep up with an unrelenting pace (the week, not the quarter)
- Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
- Bring critical thought and opinion
- Use AI tools reflexively as part of your fundamental workflow
- Embrace differences and disagreement to get shit done and move forward
- Work digital-first for your daily work
To apply for this job please visit www.shopify.com.