Threads Product Communications Manager

• Provide strategic guidance to the Product team in feature development and devise a launch strategy that is in service of a larger brand narrative.

• Partner with Marketing to develop a strong product positioning based on research, competitive analysis, and deep audience understanding and weave it into a compelling brand narrative.

• Build and execute against a strong communications program that encompasses earned media and content-first tactics for consumers and creators.

• Collaborate with the larger communications teams to run successful communications campaigns and ongoing storytelling.

• Develop a wide range of communications materials including blog posts, social media posts, communications plans, statements, briefing materials for executives and more.

• Act as the issues expert for Threads, connecting the dots between product, policy, cross-functional communications teams and more.

• Build and maintain strong relationships with external stakeholders, including the media, partners and customers.

• 12+ years of experience in communications for a consumer technology company or agency.

• Bachelor’s degree in Communications, Journalism, English, Public Relations or similar field.

• Experience distilling product concepts into plain language for non-expert audiences.

• Experience creating messaging materials, and partnering collaboratively with cross-functional partners including Engineering, Product, Legal, Marketing, Public Policy, Partnerships, and Data Science.

• Experience in reactive messaging or handling crisis communications.

• Experience working on media campaigns with global teams.

• Experience managing diverse cross-functional stakeholder relations in fast-paced environments.

$174,000/year to $242,000/year + bonus + equity + benefits