Senior Director, Growth & Digital Experience (VIP)

This role is for someone who can both set vision and create clarity, as well as roll up their sleeves to build. You should have expertise in enterprise growth. While managing a performance marketing and development agency, you’re also always capable of being hands-on when it comes to channel planning, optimization, and forecasting in order to accelerate business growth and scale marketing initiatives across our digital ecosystem. The Sr. Director, Growth & Digital Experience can marry brand and acquisition together, ensuring we deliver engaging customer experiences across all channels.

This role will work cross-functionally to align performance marketing efforts with overall business objectives, helping to optimize user journeys, maximize website conversion rates, and drive high-quality customer acquisition and retention. You will have excellent communication and storytelling abilities, bringing people along, and conveying business impact in clear ways.

You will have a holistic understanding of our brand promise and differentiation across the lifecycle of our existing and future customers. You’ll bring a commercial mindset to marketing and across the WordPress VIP organization, setting—holding high standards of what it means to use brand, storytelling, and user experience principles to drive growth across the website and paid media channels.

Key Responsibilities

Website Vision, Strategy, & Execution 

• Develops and executes the vision and strategy of the WordPress VIP website, continually finding ways to demonstrate the best of WordPress in our own website.
• Leads long-term and short-term planning to drive conversions, pipeline, and revenue through the website.
• Execute website strategy and CRO to enhance customer journey, improve conversion rates, and reduce friction across digital touchpoints.
• Partner with product, design, and web development teams to implement A/B testing, personalization, and other conversion rate optimization initiatives.
• Use analytics and user feedback to optimize landing pages, forms, and user flows to improve website performance and achieve growth targets.

Forecasting & Analytics

• Work closely with Finance on aligning to business outcomes. Able to develop marketing model forecasts that seek to improve CAC payback.
• Use forecasting and scenario modeling to anticipate performance outcomes and adjust strategies based on business needs and growth objectives.
• Collaborate closely with revops and finance teams to build and maintain dashboards, providing ongoing insights and clear reporting on campaign results.
• Oversee marketing budget allocation to maximize impact and efficiency, driving long-term growth.

Performance Marketing 

• Create the strategy and develop, execute, and optimize performance marketing strategies across various channels (e.g., SEM, paid social, display, retargeting) to drive B2B enterprise customer acquisition and growth.
• Collaborate with data and analytics teams to track, measure, and report on the performance of digital marketing campaigns, making data-driven adjustments to achieve optimal results.
• Oversee channel planning and management to ensure consistent, data-informed, and aligned strategies across paid, owned, and earned channels.
• Forecast and plan campaign budgets, continuously optimize campaigns through analysis, insights, and industry best practices to improve channel efficiency and effectiveness.

Insights-driven Communication & Iteration

• Leverage customer, product usage, and market insights to inform strategy, optimize experiments, and provide insights for the executive team and stakeholders.
• Implement advanced measurement frameworks, leveraging CRM, automation platforms, and analytics tools to track marketing ROI and pipeline contribution.

Execution and Accountability

• Ensure alignment between high-level strategy and day-to-day execution across marketing teams and our digital agency.
• Manage and optimize marketing resources to meet aggressive growth goals.
• Hold the team accountable for delivering results against company KPIs.

Team Leadership & Development

• Inspire, mentor, and lead across the marketing team as well as across the broader business.
• Contribute to building a high-performing, scalable marketing organization.
• Considered a talent magnet, you attract and retain top marketing talent while fostering a culture of innovation and accountability.

Qualifications

• Several years of experience in growth marketing, performance marketing, or digital marketing in high growth, matrixed organizations.
• Demonstrated expertise in digital marketing channels including SEM, paid social, programmatic, and retargeting, with a deep understanding of customer acquisition and conversion funnels.
• Strong analytical skills with proven experience in forecasting, budget management, and optimization.
• Hands-on experience in website strategy and CRO, with a proven record of increasing conversion rates and reducing acquisition costs.
• Proficiency in marketing analytics platforms (e.g., Google Analytics, Tableau, Looker) and experience with A/B testing tools (e.g., Google Optimize).
• Proven ability to drive cross-functional collaboration and build relationships across marketing, sales, product, analytics, and design teams.
• Excellent communication, problem-solving, and project management skills with an ability to thrive in a fast-paced environment.

We are currently seeking candidates who live in North America.

Compensation and Benefits

Salary range: $150,000-$220,000 USD.  Please note that salary ranges are global, regardless of location, and we pay in local currency.