Our Team:
We have a cutting-edge, expanding Search Engine Marketing team with high business impact and visibility, dedicated support from Google and Bing, and wide-open opportunities for growth. Paid search advertising is one of our largest marketing investments. We are looking for analytical leaders and SEM experts to help grow our program, driving high-performing marketing campaigns that test often and prioritize innovation.
We are seeking a Growth Marketing Lead to drive the evolution of our bidding strategies, tracking solutions and performance management. The ideal candidate is an assertive, SEM subject matter expert and a creative problem solver with a strong mathematical skillset. This role works closely with technical partners and stakeholders to drive impactful outcomes for the SEM team and the broader paid acquisition org.
What You’ll Do:
Channel Performance
- Drive new, high-value merchants to the Shopify platform within our efficiency targets.
- Responsible for launching, testing, analyzing and optimizing Brand and Non-Brand search campaigns using subject matter expertise and data.
- Analyze and report on campaign performance to provide actionable insights and make informed decisions for continuous improvement.
- Constantly benchmark, test, and evolve current marketing campaigns to ensure the delivery of the best ROI.
Project Management (in Partnership with RnD Teams)
- Develop automation to improve operational efficiency and scale campaign performance.
- Manage roadmap and prioritization of landing page optimization testing.
- Launch and test complex bidding systems tailored to Shopify’s customer acquisition program to drive incremental gross profit.
- Drive the evolution of our tracking solutions including: conversion actions, projection modelling, attribution methodology and incrementality measurement.
- Help us further lean into AI and automation to drive additional scale to our program.
Qualifications:
- Multiple years of hands-on and recent management of SEM campaigns and testing bidding strategies, ideally with annual budgets exceeding $5MM.
- Strong track record of driving innovative initiatives, pushing the boundaries of the paid search channel.
- Excellent communication skills, with the ability to distill a complex landscape of rapid change into a digestible narrative.
- Demonstrated ability to translate big data into actionable insights, leveraging tools such as Google Sheets, Looker, Tableau, and Google Analytics.
- Experience with SQL. You may not be able to write complex queries from scratch, but you have a high-level understanding of databases and how to query them.
- Understanding of basic statistics and mathematical modeling concepts such as statistical significance, standard deviations, hypothesis testing, and regression analysis.
- A track record of taking ownership over projects and helping them succeed.
- Fluency in non-English language and cultural knowledge outside of North America are a plus.
To apply for this job please visit www.shopify.com.