According to Shakuro, startups often fail due to their lack of understanding of how to market to their customers. If you’re an entrepreneur or the new owner of a small business, you may have concerns about how to effectively foster excellent relationships with your clientele. Customer engagement comes easily to some business owners, but for others, learning specific factors is the key to success. Below are five tips for better client engagement that you can begin implementing as soon as today.
1. Listen to Your Customers’ Concerns
Dismissive employers are often disliked by their employees, and customers who are treated with indifference are similar. Whether your client is reviewing a product or coming to your staff directly with a concern about your products, be sure to listen. It’s difficult to hear where you need to implement change, but it’s important to listen to your customers — oftentimes, they are able to see what you can’t.
2. Start a Rewards Program
Creating a program that personalizes your customers’ experience — whether to give them a birthday reward, gamify your services, or offer another type of interactive content — is well worth the time and expense.
Consider offering free samples or discounts with purchases over a certain dollar amount, or waive the shipping fee for those who join a loyalty program. Steps like this, while they can seem small, can help you retain your customers and give them a positive image of your company.
3. Connect with Customers on Social Media
There are numerous social media channels your business may utilize to spark customer interest in your products or services. It’s better to reach out on a variety of sites, as most people are active on at least one platform. Be sure to answer questions and keep your social media pages updated with current information and relevant content.
Marketing your business through social media can make or break your image and your success, so you want professional assistance to do it right. If you don’t currently employ a branding expert, web developer, or data analyst, it’s easy to find a qualified freelancer to assist you in making your digital interface more personable and keeping up with the resulting data. Be sure to consider provider reviews, as well as their delivery time and cost proposed before you make a final decision as to who to hire.
4. Understand Your Clients Financially
If you want to truly engage with your clients, it’s important to understand how they’re spending money with your business. Cash flow software can help you understand where the money is coming in, as well as where it’s going out. Not only is keeping an eye on your cash flow important to understanding your customers, but it’s also crucial in keeping your business afloat. Software like QuickBooks Online Advanced, for example, can help you manage your cash flow data and prepare reports you need to better understand everything.
5. Use a Survey to Measure Customer Satisfaction
If your numbers are down and you’re not getting any feedback, this can be a major problem. Creating and sending out customer surveys can help you gauge satisfaction and to keep your pulse on your customers’ impression of your company overall.
When you focus on improving engagement, you show your customers that they are your priority. You also create a brand image with a reputation for high-quality customer service and attentiveness. Be sure to do a thorough evaluation of your company’s marketing needs and make necessary changes if you want your business to establish great customer relations and become everything it can be!
About the Author
Vanessa Holwell and her husband, Rick, created HiringSquad.net after losing their jobs during the financial crisis in 2008. The site is designed to be a forum for people to share advice on how to get hired, provide job search resources, and give you the tools you need to get the job you want.